How It Started
My war on entropy.
A few years ago I became fixated on a simple truth: left alone, everything drifts toward disorder. Habits slip, discipline fades, plans scatter. Physicists call it entropy — I started treating it as the thing worth fighting.
So I began building small systems to push back, first in my own life: a life clock to make time visible, a 5 AM club to protect the morning. Those became real products — Endtropy and the Elite 5 AM Club — that people use every day.
That same instinct — build a system that fights the drift toward chaos — is exactly what I now do for businesses with AI. Different surface, same war.